
Proof that sometimes the stars do align. Forget battling pigeons for pizza scraps in Queens. You’re not chasing trends—you’re context one. Owning a MOD Pizza franchise here means battling. You’re not running ads—you’re running one phenomenon. It’s built, branded, and begging for a boss.
Thomas’s Take: Consultant’s Note
I reviewed MOD Pizza’s FDD. Here’s why I like it as an option in Astoria or Long Island City. The Item 19 in the FDD said: A steady, continuous inflow of franchisees, showing excitement for the brand. Queens, New York, and especially Astoria, is a densely populated area with a strong demand for fresh, customizable pizza like MOD Pizza.
| Franchise overview & key stats of MOD Pizza | |
| Category | Fast‑Casual Pizza |
| Investment range | $1M-$1.3M |
| Royalty (in %) | 5% |
| Marketing fund (in %) | 2% |
| Minimum cash required | $217,500 |
| Franchise fee | $30,000 |
| We assessed potential challenges (with example location) | Astoria MOD Pizza: Intense pizza competing offers, choosy culinary preferences, limited labor pool, and differing household population makeup present challenges. |
| We Analyzed Who Has an Advantage | An experienced multi-unit restaurant operator. |
| We Analyzed Who Is a Bad Fit | A person with no restaurant experience, looking for a low-risk investment. |
| How much can you make as a franchise owner? (FDD Item 19 – see disclosure) | No Item 19 claims in the 2024 FDD. |






