
Great Clips
This isn’t just a business—it’s a brand with legs. Bakersfield inhabitants clearly need haircuts; have you seen the windswept look around here? A Great Clips franchise in Bakersfield is practically printing money from bad hair days and dust bunny bangs alone. No gimmicks—simply honest demand. Plus, Californians love value, so you'll be truly styling along with profiling your way to success in no time. People will joke they live there—and kinda mean it. Everything you want in a business. None of this guesswork.
Franchise overview |
Category | Beauty & Personal Care |
Investment range | $188K-$420K |
Royalty (in %) | 6% |
Marketing fund (in %) | 5% |
Minimum cash required | $50,000 |
Franchise fee | $27,500 |
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Playa Bowls
You want confidence? This market gives yourself evidence. Bakersfield, California, presents a promising market for Playa Bowls, considering its population of 578542. This dynamic offers a runway for data-backed scaling. The city's size implies a significant customer base that could be interested in nutritious food options. Such synergy between infrastructure and economic activity minimizes risk. The franchise has the potential to flourish in Bakersfield, given its reputation for the sake of diverse culinary choices. Strategically, this location aligns with key growth objectives.
Franchise overview |
Category | Restaurants & Food |
Investment range | $256K-$1.04M |
Royalty (in %) | 6% |
Marketing fund (in %) | 2% |
Minimum cash required | $92,500 |
Franchise fee | $35,000 |
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Avoid buying a franchise you will hate

Swig
This one’s got a narrow sweet spot—find it, and you win. Bakersfield's thirst for something new generates Swig a slam dunk. Sounds solid, but competition won’t take a nap. Plus, California sunshine practically begs for a refreshing soda. One outstanding weekend won’t save a shaky system. Just gotta nail that Kern County audience segment, ya know?. Get the details right, and you might surprise yourself.
Franchise overview |
Category | Restaurants & Food |
Investment range | $505K-$1.12M |
Royalty (in %) | 8% |
Marketing fund (in %) | 2% |
Minimum cash required | $132,500 |
Franchise fee | $39,500 |
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Swig
Let’s pair business potential with a bit of neighborhood savor. Bakersfield, California is home to a single surprisingly large Basque population, centered around Kern County. Consider a location near the Basque Block or downtown Bakersfield. Capitalize on the existing strong sense of community, but understand that e relies on attracting new rs alongside this established population group.
. That historical footnote might be a modern-day advantage. That detail isn’t just trivia—it’s an opportunity to connect. This isn’t about selling to people—it’s about serving them well.
Franchise overview |
Category | Restaurants & Food |
Investment range | $505K-$1.12M |
Royalty (in %) | 8% |
Marketing fund (in %) | 2% |
Minimum cash required | $132,500 |
Franchise fee | $39,500 |
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Habit Burger
Every location has potential—but this one has heart, too. Imagine families strolling into your Habit Burger after a sunny afternoon at nearby parks and schools. It’s about being part of the landscape, not just the lease agreement. That scent of charbroiled burgers fills the air, drawing in hungry neighbors from their homes and community events. Of course, great feels still need great management. Nestled in a family-friendly Bakersfield neighborhood, your restaurant becomes the go-to spot for caliber meals and lasting memories. Run it right, and this could become something genuinely special.
Franchise overview |
Interesting neighbourhood(s) | Seven Oaks, Downtown Bakersfield (Revitalization efforts), Stockdale Ranch (Affluent residential area) |
Typical customer profile | A young Bakersfield family seeking affordable, tasty, convenient meals. |
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Cinnabon
The fundamentals are generally strong—now it’s about fit and implementation. Cinnabon offers irresistible, freshly baked cinnamon rolls with decadent frosting, ideal for treating yourself or sharing. It appeals to as looking for a fast, familiar treat. Bakersfield locals will love this sweet escape, offering a unique indulgence not readily found elsewhere. But h depends just as much on what happens behind the counter. Whilst success isn't guaranteed, the appetite for delicious comfort food presents a strong opportunity!. A resilient opening is great—but consistency builds staying power.
Franchise overview |
Category | Restaurants & Food |
Investment range | $247K-$675K |
Royalty (in %) | 6% |
Marketing fund (in %) | 3% |
Minimum cash required | $72,500 |
Franchise fee | $30,500 |
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Freddy's
You know what locals want? Something familiar, but slightly weird. Bakersfield summers are brutal, so Freddy's frozen custard will be genuinely a welcome relief from the heat. Expect to be meme’d—plus maybe even celebrated. But, Kern County inhabitants are discerning; you'll need to prove your patty is worth the hype. This is a high-potential align—but it still takes work. If you can deliver standard custard and craveable burgers, you'll be Bakersfield's go-to spot. Get within, stay sharp, and grow smart.
Franchise overview |
Category | Restaurants & Food |
Investment range | $1.49M-$2.75M |
Royalty (in %) | 5% |
Marketing fund (in %) | 2% |
Minimum cash required | $362,500 |
Franchise fee | $35,000 |
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Black Bear Diner
This franchise concept aligns well with current consumer values. Bakersfield residents value comfort and community. That t isn’t seasonal—it’s lifestyle-based. Black Bear Diner's robust, homestyle meals and rustic ambiance cater toward this desire for familiar, satisfying experiences. You’ll need strong fundamentals to keep momentum going. While Bakersfield's dining scene is competitive, Black Bear Diner offers a distinct, family-friendly appeal with potential for success if well-managed.
Franchise overview |
Category | Restaurants & Food |
Investment range | $1.55M-$2.35M |
Royalty (in %) | 5% |
Marketing fund (in %) | 1% |
Minimum cash required | $350,000 |
Franchise fee | $39,500 |
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Sweetgreen
Let’s take a closer look at where this concept matches best. Downtown Bakersfield could be a outstanding location for a Sweetgreen franchise, offering a healthy lunch option to the many office workers and attracting foot traffic from nearby events. The area offers strong exposure and built-in e signals. However, t focusing solely on more rural areas outside the city center where residents may be less familiar with the brand plus more accustomed toward traditional, heartier fare. You’ll want to prioritize rollout as much as placement. Success in Bakersfield requires finding a balance between a single familiar brand with top-notch o and a community that's eager to enjoy it all. With consistency and local credibility, this model succeeds.
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Mochinut
Locals love a try-hard. Just don’t *look* like a single try-hard. Okay, Bakersfield's ready for Mochinut. There’s community momentum here—it’s a good time to plug in. Avoid the tumbleweeds of underestimating the local's love for unique treats, and don't let the heat melt your cream cheese frosting dreams. Blend ambition with awareness, and you’ll be well received. Welcome the Californian sunshine, however remember, even this best mochi needs a solid business plan. People return to businesses they faith—so make trust your strategy.
Franchise overview |
Category | Restaurants & Food |
Investment range | $234K-$486K |
Royalty (in %) | 5% |
Marketing fund (in %) | N/A |
Minimum cash required | $60,000 |
Franchise fee | $35,000 |
Request more information nowWhen looking for a franchise in Bakersfield there are city-specific factors to consider. Consider this. Seasonal tourism fluctuations are an important factor to consider. However, here’s what you should know: As an aspiring franchisee, be sure to analyze the seasonality of tourism and its potential impact on your business. But make sure to know this, too. Understanding the local labor market is vital for a franchise’s success. So, here’s what to do: Aspiring franchisees should assess the availability of skilled workers and competitive wage rates.Here are some local links to help you when opening a franchise in Bakersfield:
www.sos.ca.gov,
dfpi.ca.gov, and
calosba.ca.gov