
Here’s where your franchise is able to meet real traction. Detroit could be a commendable location for Firehouse Subs. It’s a city where market saturation still leaves room for standout concepts. Detroit has a population of 3716929 and is located in Michigan. This further strengthens the case for a location-based strategy. This could mean there is a lot of the potential for customers. This isn’t just a good local market—it’s the right one.
| Franchise overview & key stats of Firehouse Subs | |
| Category | Restaurants & Food |
| Marketing fund (in %) | 5% |
| Minimum cash required | $110,000 |
| Franchise fee | $20,000 |
| We assessed potential challenges (with example location) | Midtown Detroit Firehouse Subs: Parking limitations, winning over stable local lunch crowds, and finding committed staff are key challenges. |
| We Analyzed Who Has an Advantage | A community-minded, systems-focused owner-operator with QSR experience. |
| We Analyzed Who Is a Bad Fit | An absentee owner that's inexperienced managing a younger workforce. |




