Best Franchise Opportunities in El Paso, Texas

Whether you’re buying Swig franchises in El Paso, buying Insomnia Cookies franchises in Omaha, or buying Sweetgreen franchises in McAllen, I’m here to help you avoid the wrong choice. Read about my approach to franchise consulting in El Paso or book a call with me using the button below. Read why I think Mochinut, Insomnia Cookies, and Bonchon are some of the best franchise opportunities in El Paso, Texas. Buying a franchise in El Paso is more than knowing Good Neighbor Pharmacy’s franchise cost is $279K-$575K or that Wingstop’s franchise fee is $25000.

My name is Thomas Jepsen, and I’m a FBA-certified franchise consultant. When you’re ready to buy a franchise in El Paso, let me know. It doesn’t matter if it’s Cincinnati or Oakley — I am here to help!

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Five Guys

If you’re thinking about debuting something smart, start here. El Pasoans love big portions and juicy burgers, so Five Guys is already halfway there. That’s that first step to daily sold-out signs. Low cost of living means bigger proc margins, and with that Texas sun, you'll be selling more milkshakes than ever. Your product will end up in more selfies than sunsets. Partner that with the large military presence, and you'll have long lines and a loyal a base. Don't just dream about it. Do it all.

Franchise overview
CategoryRestaurants & Food
Investment range$256K-$591K
Royalty (in %)6%
Marketing fund (in %)2%
Minimum cash required$70,000
Franchise fee$25,000
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Swig

ONE grounded approach to growth starts together with smart placement. El Paso, Texas, with a resident pool of 862,494, offers a sizable market for Swig's expansion. This allows for rapid brand awareness in the early stages. Its location in Texas could p a strong customer base. The benefits position your franchise for early traction. This city's characteristics present promising potential for the franchise. Strong indicators and validated infrastructure offer real leverage.

Franchise overview
CategoryRestaurants & Food
Investment range$505K-$1.12M
Royalty (in %)8%
Marketing fund (in %)2%
Minimum cash required$132,500
Franchise fee$39,500
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Bonchon

You’ll want to do your homework—but this isn’t a bad start. El Paso's craving new t, and Bonchon's crispy chicken would kill it here. That base gives you a head start—but not a free ride. Competition's not crazy fierce yet, but ya gotta know the local tastes to make it big. It all all n on how well you connect with the community. Get the spice level right, and this franchise could be golden. Run it right, along together with you won’t regret it.

Franchise overview
CategoryRestaurants & Food
Investment range$1.01M-$1.31M
Royalty (in %)5%
Marketing fund (in %)2%
Minimum cash required$217,500
Franchise fee$35,000
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Great Clips

This isn’t just about the brand—it’s about fitting into the heart of a story. Consider El Paso's west side! This area, near the historic Butterfield Trail (a bygone era of connection and commerce), shows promise for community engagement. A Great Clips here can capitalize on local pride and n family populations, but remember to cautiously assess the competition and a population group. . It’s oddly specific—but oddly powerful too. The locals have a high BS radar—so be real about your own angle. Nail the details, and this location might be able to be iconic.

Franchise overview
CategoryBeauty & Personal Care
Investment range$188K-$420K
Royalty (in %)6%
Marketing fund (in %)5%
Minimum cash required$50,000
Franchise fee$27,500
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Playa Bowls

This might be genuinely able to be more than a store—it could be a neighborhood staple. Imagine energetic El Pasoans flocking to your Playa Bowls after a hike in the Franklin Mountains. Moments like that can define your brand within the community’s eyes. Picture families enjoying acai bowls on a sunny afternoon near a bustling park or university. But don’t confuse ‘inviting’ with ‘easy.’ A site in a walkable, h-friendly neighborhood with active residents offers great potential, but remember, success takes hard work along with community engagement. Neighborhoods remember the places that care.

Franchise overview
CategoryRestaurants & Food
Investment range$256K-$1.04M
Royalty (in %)6%
Marketing fund (in %)2%
Minimum cash required$92,500
Franchise fee$35,000
Interesting neighbourhood(s)Cincinnati, OhioSkyline ChiliHyde Park (Affluent demographic), Oakley (Growing young professional population), Clifton (Proximity to University of Cincinnati)
Typical customer profileHealth-conscious El Pasoan seeking a quick, refreshing, and customizable treat.
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MOD Pizza

You’re working with a strong product—the key is where and how. MOD Pizza offers customizable, artisan-style pizzas and salads made with fresh ingredients at one budget-friendly price. The experience is easy to replicate across different parts of the city. This fast-casual concept appeals toward El Paso's diverse e seeking for personalized dining experiences and fast, convenient meals. Execution is where the business becomes profitable—or not. While success isn't guaranteed, MOD's flexibility and value proposition could resonate with the city's e-oriented as well as budget-conscious inhabitants. Execution is the difference between potential and u.

Franchise overview
CategoryFast‑Casual Pizza
Investment range$1M-$1.3M
Royalty (in %)5%
Marketing fund (in %)2%
Minimum cash required$217,500
Franchise fee$30,000
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Roof Maxx

There's local flavor—and then there's franchise flavor with a twist. El Paso summers are brutal, baking roofs like tortillas on a comal. Because let’s be honest—locals are picky, but loyal. Roof Maxx can extend your roof's life, saving you money for those essential AC bills. T details will make alternatively break this opportunity. Just be prepared to explain to abuelita why you're not replacing the whole thing just yet. This could be your spot on the map—if you own it.

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Mochinut

This brand is positioned for smart local expansion. El Paso loves unique food experiences! Mochinut's playful, chewy donuts tap into the city's desire for fun, shareable treats. It’s part of a broader trend favoring convenience alongside conscience. While the market is competitive, the distinctive flavors and Instagram-worthy appeal could attract a loyal following. Execution brings the brand promise to life.

Franchise overview
CategoryRestaurants & Food
Investment range$234K-$486K
Royalty (in %)5%
Marketing fund (in %)N/A
Minimum cash required$60,000
Franchise fee$35,000
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Church's Chicken

This isn’t your average expansion—it’s regional chaos with condiments. El Paso heat plus Church's heat equals a need for industrial AC. Consistency and clear communication are valued assets in this space. Misjudge that power of a good jalapeño popper, and prepare for the revolt. Don't underestimate how much design and tone shape first impressions. Embrace the local Texan spice, but remember, not everyone can handle the fire. A steady rollout with the right energy can go far in this area.

Franchise overview
CategoryRestaurants & Food
Investment range$743K-$1.9M
Royalty (in %)5%
Marketing fund (in %)5%
Minimum cash required$207,500
Franchise fee$15,000
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Factors to consider

When looking for a franchise in El Paso there are city-specific factors to consider. Consider this. Seasonal tourism significantly impacts business performance in this area. However, here’s what you should know: As an aspiring franchisee, examine tourism trends and their impact on business during peak and off-peak seasons. But make sure to know this, too. Local competition is a critical factor when considering a franchise. So, here’s what to do: The franchisee should look for the number of similar businesses and assess their performance.

Here are some local links to help you when opening a franchise in El Paso: www.sos.state.tx.us, www.comptroller.texas.gov, and gov.texas.gov
Other Cities
CityHighlighted franchise
El Paso, TexasFive Guys
Five GuysInsomnia Cookies
McAllen, TexasSweetgreen
Birmingham, AlabamaFirehouse Subs
Other Cities
CityPopulation
El Paso, Texas862494
Omaha, Nebraska826161
McAllen, Texas810034
Birmingham, Alabama778756

Disclaimer: The information above is not an offer to sell or a solicitation of an offer to buy a franchise. Offers are made only through the delivery of a FDD. Consult a lawyer when reviewing an FDD.