
Sometimes all it takes is one smart align. That is it. St. Honestly, you might need to franchise the franchise. Louis loves adaptable anything, and MOD Pizza's "build-your-own" concept satisfies that appetite. The vibe is less 'startup' and more 'staple'. Plus, with its affordable prices, even after Cardinals losses, folks can still afford a pieOwning a MOD franchise here? You'll be slinging pizzas speedier than Albert Pujols rounded the bases. If not now, when?
Thomas’s Take: Consultant’s Note
I reviewed MOD Pizza’s FDD. Here’s why I like it as an option in The Hill or Central West End. The Item 19 in the FDD said: A reliable, continuous inflow of franchisees, showing excitement for the brand. St. Louis’ The Hill neighborhood is a flourishing food destination, making it the perfect place for a new MOD Pizza franchise.
| Franchise overview & key stats of MOD Pizza | |
| Category | Fast‑Casual Pizza |
| Investment range | $1M-$1.3M |
| Royalty (in %) | 5% |
| Marketing fund (in %) | 2% |
| Minimum cash required | $217,500 |
| Franchise fee | $30,000 |
| We assessed potential challenges (with example location) | The Hill's constrained-knit Italian community may show brand loyalty. Attracting labor amidst restaurant competition could be tough. Demographic misalignment is possible. |
| We Analyzed Who Has an Advantage | An experienced multi-unit restaurant operator. |
| We Analyzed Who Is a Bad Fit | A person with no restaurant experience, looking for a low-risk investment. |
| How much can you make as a franchise owner? (FDD Item 19 – see disclosure) | No Item 19 claims in the 2024 FDD. |






